Three quarters of voters will not support the Liberal Democrat party whatever it does, an unpublished internal party poll suggests.
A senior Lib Dem source said the party believes leader Nick Clegg personally enjoys strong support among the remaining quarter of voters.
Insiders at the party, whose conference opens in Glasgow on Saturday, argue winning target seats is what matters.
They say that not enough people know about their achievements in government.
'Lift the veil'The party plans the "relentless" promotion of what it considers to be its achievements.
Mr Clegg will tell the conference that the Liberal Democrats "have a proud story to tell on jobs and the economy".
He will say: "We can tell people how we took the right decisions in government to make sure interest rates were kept down and to protect people from the economic crises we have seen elsewhere in Europe."
In an opening night rally Mr Clegg will say the Lib Dems are "the party of jobs" and will campaign to create a million new positions. There is also expected to be an emphasise on the importance of apprenticeships during the conference.
A video will show the party's MPs talking about their own first jobs to try to emphasise the point.
They will argue that they have played a pivotal role in an economic recovery, while emphasising differences between their party and the Conservatives.
The source said they would "lift the veil about what goes on in government". However, the Lib Dems are not expected to announce previously unreported differences, but will outline coalition disputes already made public.
In the long term, the party would like to grow its "market" but it will have a "clear focus" on that 25%, the source said - commenting on Saturday's figures.
Members believe that in addition to those planning to vote Lib Dem, there is an even split between "soft Labour" and "soft Conservative" voters among those who would consider doing so, and around 73% of the 25% approve of Nick Clegg.
The admission that they do not expect to command majority support follows recent comments by Mr Clegg on LBC Radio.
The deputy prime minister acknowledged it was "unlikely" his party would win a majority at the next general election.
'Cleggmania'The BBC's political correspondent Ross Hawkins said the party source rejected a journalist's suggestion that the Lib Dems were writing off voters, as Mitt Romney appeared to in the US presidential campaign when he said 47% of people would vote for Barack Obama "no matter what".
The Lib Dems won 23.6% of the vote at the 2010 general election.
The party's stand in the polls topped 30% during the brief surge of 'Cleggmania' after the first prime ministerial debate.
By way of historical comparison, the high point for the SDP-Liberal Alliance was a monthly poll average of 33% in September 1985.
The Lib Dem leadership expects some dissent from activists - as is typical at conference - but believes it will win a key vote on economic policy on Monday.
The party was not afraid to have disagreements in open at conference, said the source, but it was united and resilient.
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