Spin doctor reveals smear campaigns

Written By Unknown on Jumat, 20 September 2013 | 15.36

20 September 2013 Last updated at 03:20 ET

Gordon Brown's former spin doctor has revealed how he routinely tried to discredit the ex-PM's rivals by leaking stories about them to the press.

In extracts of a memoir published in the Daily Mail, Damian McBride claims he smeared Labour ministers including Charles Clarke and John Reid during Mr Brown's bid to succeed Tony Blair.

He says he was being loyal to Mr Brown, who was unaware of his actions.

Mr McBride quit in 2009 after he was caught planning to smear Conservatives.

His book, Power Trip, recounts infighting and media manipulation within the Labour Party in the run-up to former Prime Minister Tony Blair stepping down in 2007.

It comes as emails published in the Guardian reveal how Mr Blair's aides tried to fight what they saw as a coup by Mr Brown's team to get him into Number 10.

'Shared secrets'

In his memoir, Mr McBride insists the then chancellor of the exchequer, Mr Brown, was not aware of attempts to smear his Labour opponents.

He writes: "Labour, Conservative or Liberal Democrat; ministers, MPs or advisers; if they'd ever shared their secrets with colleagues in Westminster, the chances were that I ended up being told about them, too.

"Drug use; spousal abuse; secret alcoholism; extra-marital affairs. I estimate I did nothing with 95% of the stories I was told.

"But, yes, some of them ended up on the front pages of Sunday newspapers."

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It is now clear that Team Brown were effectively running a disciplined war-room with battle plans and an agreed sequence of attack"

End Quote Ben Wegg-Prosser

Mr McBride says he was motivated by a desire to protect Mr Brown, who went on to succeed Mr Blair.

"I offered him the best press he could hope for, unrivalled intelligence about what was going on in the media and access to parts of the press that no other Labour politician could reach," he says.

"And my attack operations against his Labour rivals and Tory enemies were usually both effective and feared, with me willingly taking all the potential risk and blame."

Elsewhere, emails detailing the efforts of Mr Blair's team to frustrate Mr Brown's campaign have also emerged.

The messages - sent between 21 August and 8 September 2006 - show how figures from Number 10 and Labour avoided declaring when Mr Blair would step down, despite coming under increasing pressure to outline the then prime minister's future.

The emails - disclosed by former director of strategic communications Ben Wegg-Prosser, include discussions about which MPs might still support Mr Blair, details of media briefings, statements drafted for the prime minister and references to Mr Blair's frustration.

Aides also discussed which candidates could fight Mr Brown's leadership bid, including the possibility of approaching Labour's David Miliband.

'Blair should go'

Writing in the Guardian, Mr Wegg-Prosser says the manner of Mr Blair's departure still "casts a shadow" over Labour.

He says: "The 'coup' of September 2006 was the culmination of 12 years of mutual frustration between the occupants of numbers 10 and 11 Downing Street. The constant ding-dongs served neither man well.

"It is now clear that Team Brown were effectively running a disciplined war-room with battle plans and an agreed sequence of attack. That it should have come to this is profoundly depressing."

He adds: "It was also clear that Brown's team were convinced that the answer to every problem which Labour faced was that Blair should go.

"The sheer emotional energy these scrapes consumed does not reflect well on any of the participants - me included.

"Everyone who participated in them, from ministers, MPs, advisers and many more civil servants than is ever acknowledged, should reflect on what else could have been achieved if we weren't fighting."

Mr McBride resigned as political press officer to Mr Brown after messages he sent from a No 10 website address - containing unfounded claims about Conservative MPs - were published by a Westminster blogger.

At the time he apologised for the "inappropriate and juvenile" content of the e-mails but said had been "sickened" they had been made public.


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