Supermarket giant Tesco has revealed it threw away almost 30,000 tonnes of food in the first six months of the year.
Publishing its food waste figures for the first time, it also said that 68% of salad to be sold in bags was thrown out - 35% of it by customers.
And it found that 40% of apples were wasted, as were just under half of bakery items.
The retailer is introducing measures to reduce wastage including developing promotions for smaller bags of salad.
The supermarket tracked 25 best-selling products and combined information with data from the Waste and Resources Action Programme (Wrap) to give an overall food waste "footprint" for each item.
The data shows that in the first six months of this year, 28,500 tonnes of food waste were generated in Tesco's stores and distribution centres.
It also found that a quarter of grapes were wasted between the vine and the fruit bowl and a fifth of all bananas were unused - with one in 10 thrown away by customers.
'No quick fix'Tesco said it was ending multi-buys on large bags of salad, removing "display until" dates from fresh fruit and vegetables, using smaller cases in stores and rearranging 600 in-store bakeries to reduce the amount of bread on display.
And it said it was involved in trials with apple growers to reduce pests and disease.
Other measures to tackle the problem would include providing simple tips to customers about storing fruit.
It said it would also share tips about how to use leftover bread, adding that it was working with grape and banana suppliers to improve delivery times and conditions.
End Quote Richard Swannell, WrapFood waste is a global issue and collaborative action is essential if we are to successfully reduce food waste and reap the financial and environmental benefits of doing so"
Matt Simister, Tesco's commercial director of group food, said there was "no quick-fix single solution" to tackling food waste.
"Families are wasting an estimated £700 a year and we want to help them keep that money in their pockets, rather than throwing it in the bin," he said.
"We're playing our part too and making changes to our processes and in store.
"Ending multi-buy promotions on large packs of bagged salads is one way we can help, but this is just the start and we'll be reviewing what else we can do."
He said Tesco was working with its suppliers to try to cut waste at all stages of the journey from farm to fork.
Richard Swannell, director of Wrap, said: "We welcome Tesco's approach to tackling food waste across their whole supply chain, and by identifying the hot spots they can tackle these areas effectively.
"Food waste is a global issue and collaborative action is essential if we are to successfully reduce food waste and reap the financial and environmental benefits of doing so."
The last figures published by Wrap in 2011 estimate that 15 million tonnes of food is wasted each year in the UK.
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