The government is to announce an independent review of cigarette packaging in England, amid calls for action to discourage young smokers.
David Cameron appeared to distance himself from uniform packaging in July, saying further evidence was needed to show whether it would be effective.
But No 10 sources said the issue would be looked at again and the government was "open-minded" about what to do.
Labour said immediate action was needed, "not another review".
The government has never officially ruled this out, saying previously that it wanted to see the results of a pilot scheme in Australia - the first country to introduce it - before deciding whether to follow suit.
The Department of Health told the BBC that the government would not decide on the look of the standardised packaging until evidence from the pilot scheme had been considered.
A spokeswoman said all options would be considered, including packaging in a uniform colour, with a small tax mark, or using graphic images of smoking-related diseases on all boxes of cigarettes.
Most Conservative MPs supported standardised packaging at the time although a handful - including former GP Sarah Wollaston - accused the government of pandering to big business.
Shadow Health Secretary Andy Burnham described the review as "delaying tactics".
It is not surprising that the government appears to be looking again at the issue of plain packaging for cigarettes.
David Cameron has always been keen on the idea. In fact, it was the prime minister who pushed hard for it to become policy after the election rather than his first health secretary, Andrew Lansley, who was more circumspect.
It was, of course, controversial - and so ministers ended up shying away from it.
So what has changed? Australia still remains the only country in the world to have introduced this. But early evidence emerging from Down Under suggests it is effective.
A recent study carried out in the state of Victoria found not only did it make smokers more likely to think about quitting, it also worked subconsciously - smokers felt the cigarettes were of poorer quality.
"If the government was serious it would be taking action now to cut the harm from tobacco to children," he told BBC Radio 4's Today programme.
"I don't believe this is a serious move. It's just a tactic to avoid humiliation in the House of Lords."
But Public Health Minister Jane Ellison insisted the "time was right" to conduct a review.
"It's a year this weekend since the legislation was introduced in Australia," she said. "It's the right time to ask people to look at this.
"This is fundamentally about children's health. Two thirds of people start smoking when they're children and it's one of the most important public health issues we face in this country.
"Asking an independent body to take a look and survey the evidence for us is a sensible next step. We are going to take the opportunity to put regulations in place which will enable us to act quickly."
The Times, which first reported the story, said the new review would report in March and could lead to uniform packages on English shelves before the 2015 election.
The BBC understands the review, led by paediatrician Sir Cyril Chantler, will focus on the experience in Australia.
BBC political correspondent Iain Watson said ministers would also approve enabling legislation to allow them to sanction plain packaging "very quickly" if the evidence stacked up.
The Times said a study conducted in Australia found that smokers using standardised plain brown packets were 81% more likely to consider quitting.
'Marketing tool'Labour, who have sought to link Conservative election chief Lynton Crosby's work as a consultant for the tobacco industry to delays in the policy, said ministers needed to "stand up to vested interests".
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Ministers had shelved plans for plain packets earlier in the year, as Iain Watson reports
"The evidence to support standardised packaging is clear," said shadow health minister Luciana Berger.
"The consensus is overwhelming. We don't need any further delay while 570 children are lighting up for the first time every day."
Cancer Research UK said the move would "save thousands of lives".
Dr Harpal Kumar, the charity's chief executive, said: "Stopping cigarettes being marketed to children as a glamorous and desirable accessory is one of the greatest gifts we can give the next generation.
"If this becomes law next year, there is no question that it will save thousands of lives in the future."
'Rise in counterfeiting'The Department of Health held a consultation in 2012 on plans which would have required manufacturers to use standardised packets and fonts, and put prominent graphic warnings on their products.
Health campaigners say packaging is a "key tool" for the industry to get new customers but manufacturers say uniform packets will increase counterfeiting and the focus must be on reducing under-age smoking.
The ban on images on packaging came into force in Australia on 1 January after a long-running legal battle between the former Labor government and the tobacco industry.
Manufacturers claimed the law was unconstitutional and infringed on their intellectual property rights by banning the use of brands and trademarks.
But they said they would comply after the legality of the measure was upheld by the country's highest court.
The Scottish government has said it is "still committed" to introducing standardised packaging, while New Zealand is also considering the move.
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