David Cameron will say "profit, wealth creation, tax cuts, enterprise... are not dirty, elitist words" in his big Conservative conference speech later.
Putting his party firmly on the side of business, he will also promise to make the UK "a land of opportunity".
He will say that "at long last, and for the first time ever" people will be able to "make it" wherever they live, whatever their background.
His speech to close the conference is due to take place at about 11:00 BST.
He will remind party members of the stated aim of the coalition with the Liberal Democrats to wipe out the UK's deficit.
'Profit, wealth creation'He will add: "But finishing the job is about more than clearing up the mess we were left. It means building something better in its place."
It's seven years since David Cameron first addressed a Conservative conference as party leader. It was 2006, the economy was growing; Mr Cameron called for optimism. "Let sunshine win the day," he said.
But the dark economic clouds soon gathered. When the coalition came to power, the main focus was the deficit. Now, with the economy showing signs of recovery, the prime minister will say: "We don't dream of deficits and decimal points. Our dreams are about helping people get on in life."
His speech will be a staunch defence of business. "Profit, wealth creation and tax cuts are not dirty, elitist words," he'll say. "They're not the problem, they're the solution."
The clear implication is Labour is anti-business; Ed Miliband's plan to freeze energy prices a "quick fix" that won't work.
The prime minister will plead for permission from voters to "finish the job" - and elect a Conservative only government in 2015.
Mr Cameron will seek to go further and explain that his "abiding mission" in politics is that "as our economy starts to recover, we build a land of opportunity in our country today".
He will say that means: "In place of the casino economy, one where people who work hard can actually get on; in place of the welfare society, one where no individual is written off; in place of the broken education system, one that gives every child the chance to rise up and succeed.
"Our economy, our society, welfare, schools all reformed, all rebuilt with one aim, one mission in mind - to make this country at long last, and for the first time ever, a land of opportunity for all."
During the conference, Mr Cameron and Chancellor George Osborne have expressed the aim of running a consistent government budget surplus - meaning the government brings in more in revenue than it spends - by 2020.
Mr Osborne has announced plans to make the long-term unemployed undertake work placements if they want to continue receiving benefits.
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A review of Cameron's year with ConservativeHome's Paul Goodman
Mr Cameron will continue this theme when he says "what matters is the effort you put in, and if you put the effort in, you'll have the chance to make it".
He will accuse rival parties of "wishing" for change but not doing enough to achieve it, and advocate a greater sense of personal responsibility.
He will say: "If you expect nothing of people, that does nothing for them."
In a pro-free market message, Mr Cameron will add "profit, wealth creation, tax cuts, enterprise" are not "dirty, elitist words", but the means to greater shared prosperity.
'Bigger society'Distancing his party from the Lib Dems, he will say: "When the election comes, we won't be campaigning for a coalition, we will be fighting heart and soul for a majority Conservative government - because that is what our country needs...
"This party at its heart is about big people, strong communities, responsible businesses, a bigger society - not a bigger state."
The speech is expected to last about an hour and will be delivered from a podium, with the prime minister using an autocue.
In a BBC interview on Tuesday, Mr Cameron said a budget surplus, which has not been achieved since 2001, would be the sensible option, as another banking crisis could tip the UK "over the brink".
Economists say the target will not be met without more cuts after 2016, but the prime minister said it could be met by freezing spending - or even with higher spending if the economy boomed.
Labour says the failure of government strategies to produce significant growth means it will borrow billions of pounds more than originally envisaged over the lifetime of the current parliament.
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